Biden Campaign Adopts Less-is-More Strategy for Re-Election Effort

President Joe Biden is taking a new approach to his re-election campaign, focusing on quality over quantity when it comes to his public appearances. According to Biden aides, the president is scaling back how much he says on the trail in an effort to hone a sharper message for the general election.

The strategy, dubbed “less-is-more,” aims to boil down Biden’s message to the three or four most compelling arguments for why he should be re-elected. This approach has the dual benefit of minimizing the potential for verbal missteps and allowing Biden to connect with voters in smaller, more intimate settings.

While some advisers have suggested replacing prepared campaign remarks with more spontaneous interactions and digital content, the campaign has not made a dramatic shift yet. However, Biden has made notable efforts at brevity in recent weeks, with speeches lasting just a few minutes rather than the usual lengthy addresses.

Despite the focus on shorter remarks, Biden still sees value in delivering longer speeches on policy matters at strategic moments. The campaign is working to refine a more compact stump speech for the president to use as the campaign intensifies later this summer.

Overall, the campaign is evolving to adapt to the changing ways in which voters consume information and engage with political candidates. As Biden continues to fine-tune his message, the goal is to connect with voters in a more effective and impactful way as the re-election effort ramps up.

Mike Memoli, an NBC News correspondent, contributed to this report.