Generations of Dedgaonkars: Crafting Campaign Materials for Political Parties in Pune

The Dedgaonkar family in Pune has been a vital part of the city’s political landscape for three generations, crafting campaign materials for various political parties since 1944. From hand-painted posters to digital prints, the family has adapted to the changing demands of election paraphernalia.

Shekhar Dedgaonkar, the current head of the family business, reminisces about the unique practices of the past, such as receiving ‘bhel bhatta’ from the Congress instead of cash for their services. The family has worked with major political parties like the NCP, BJP, Shiv Sena, and Congress, creating cut-outs, posters, and other campaign materials.

Their long-standing partnerships with these parties have earned them recognition and praise from party leaders like Prashant Jagtap of the NCP-SP and Ujwal Keskar of the BJP. Shekhar’s efficiency and innovative approach to campaign materials have impressed leaders across party lines.

As the family looks towards the future, they have embraced digital printing and advanced technologies to meet modern demands. Shekhar’s son Swapnil, daughter-in-law Neha, and nephew Gaurav are now carrying forward the family legacy, ensuring that the tradition of crafting campaign materials continues for generations to come.

The Dedgaonkar family’s dedication to their craft and their contribution to the political landscape of Pune is truly commendable, making them an integral part of the city’s election season year after year.